Mr. Don Farrell - EntreprenYOUR
How is entreprenyour, Inc different from other
management consultants and trainers?
We are different because we have more experience
in the TACTICAL steps necessary to get hotels
to maximize their revenue and profit potential.
In fact we even guarantee success. I started in
the hotel business @ age 15 (52 today) as a pot
scrubber and worked my way through every department.
Was fortunate to I start the world’s largest training
company in 1986 where we trained over 15,000 hotels
and another 7,000 other businesses.
|I sold that company last year so I could focus
on working with leaders who want to separate themselves
from their competition once and for all through
a service and sales culture on 6 different levels.
Only when that happens can a hotel, or any business,
be truly unique and therefore offer competitive
advantages to their clients, employees, vendors,
lenders and community.
Generally consultants and trainers are expensive.
How can small business like 50-room hotel property
in small city take advantage of your skills and
The best consultants and trainers charge the most….but
it is an ROI proposition. If someone were to say
to you I can make you very rich but it will cost
you 4%......smart people would take that offer.
Small inns would be smart to join forces with
other small inns and share in the investment costs
of highly talented training and consulting companies.
That way they could afford getting the best. I
have a desire to start university programs in
India and that would also be a cost effective
way for an inn to get what they need.
3) All our readers are successful hotel owners
with several hotel properties. What do you actually
teach such successful enterprenuers? And how does your
training makes a difference?
I work with successful people every day. They just want
to be even more successful. Nobody knows everything,
not is everone doing the best they can in all areas.
We all need expertise to perform even better and one
should never stop trying to be better in my opinion.
4) According to you, what are the 3 most important
skills in any successful entreprenyor. What can the
entreperneuryor do to develop these skills?
1. Be customer centric, meaning be aware of your situation
from the viewpoint of your customer. Are you making
it easy to buy you, to stay with you and to use you
2. Hire, develop and truly care for your employees.
Human capital is your greatest asset.
3. As a leader, make revenue generation your #1 daily
function. Employees take on the personality of their
leader. If the leader sits in an office all day and
worrries more about expenses, then so will the employees.
If he or she is discovering new ways to generate revenues
and interacts with many guests in a positive way, then
so will the employees.
5) What is the impact of culture and upbringing
on one's performance as enterprenuer. For example, the
common accepted practice & culture in Asian Indian
is to save money and reduce the debts to minimum.
You can’t cost cut your way to sustained growth. You
need the right balance between driving top line revenues
and driving profits through the right expense margins
and practices. Always be thinking ROI, not just how
much is the expense.
6) Based on your experience with hospitality
industry, what do you feel the hotelier provide to be
successful in hotel industry.
In order to be successful a hotelier needs the following:
A passion to provide legendary service
to their guests and to truly care about the success
of their employees.
They need to understand how to grow the top and bottom
Any problems or opportunities they face should have
a creative customer centric focus.
They are continually striving to learn more and get
An understanding of how to liberate business when there
is only so much business to be had, but at the same
time know how to work cooperatively with others when
Offer ultra clean facilities combined with a service
and sales culture that defines them so well that their
competition cannot beat them with commodities.
Understand the difference between satisfaction and loyalty
and then deliver it.
7) Is the Govt. doing enough to develop &
support entreprenuers? If not, what else it can do?
I don’t think the government needs to do much more than
make it easier to borrow money. Success happens locally
for any entrepreneur and they need to take advantage
of any and all opportunities. If one succeeds it probably
won’t be because of the government. The same goes if