EHL is a key meeting point for the hospitality
industry and the world of education. The hospitality
industry contributes to EHL through input into
its programmes. It works with the school on what
to change in hospitality learning or on how to
supplement courses in relation to new trends in
the industry. It also contributes to EHL through
its involvement in the professional development
of EHL students. This presence helps the school
to educate students who are attuned to industry
needs, and who will become forceful and innovative
hospitality managers and leaders.
But the flow of information
works both ways. EHL is a centre for research,
consulting and business development for hospitality
and tourism worldwide. In this way, it synthesizes
a wide range of information and creates new
knowledge for development. EHL contributes to
the hospitality industry as a driving force
for change, actively contributing to its agenda.
2) How has the economy downturn affected your
business? What steps have your taken to help
hoteliers in this economy? Any special deal,
discount, or offer?
Of course the current global economic situation
has made growth in all industries challenging.
The school participates in many global hotel
investment conferences and the mood at these
events is one of guarded optimism. Properties
that are currently in development will be built
but some of those that are in an organization’s
pipeline are on hold. Available capital for
hotel investment is tough to come by at the
present but as in any economic cycle, this downturn
will rebound and therefore development in the
industry will begin again. People will always
travel for pleasure and business, which means
that growth will continue, in particular when
we also consider the developments in emerging
countries such as China, India and Eastern Europe.
During challenging economic situations, the
importance of education becomes even more evident.
People take the time to study and strengthen
their academic background when needed. In that
context, difficult times are an opportunity
To support concretely our students, we have
launched in 2008 an important scholarship fund
that helps our best talented candidates who
would come to EHL for financial reasons.
Furthermore we believe it is our mission to
assist the students, also when they are graduated,
in the challenge to start a career in this fascinating
industry. This means that our responsibility
does not end at the end of the studies of our
students. We have created in our school the
necessary support services to make sure that
our students, as of the beginning of their study,
start thinking about their ambitions and aspirations
and the way they can add value to the hospitality
3) What do you see as the future of
Hotel industry? What major trends will impact
hotel business in coming 20 years?
We see 3 major trends: growth, green and great.
As I mentioned earlier growth of our industry
will continue, inbound and outbound travel to
and from emerging countries such as India, china
south Americas, eastern Europe etc will increase
with the implications for the hospitality sector.
We see also growth in another direction: growth
of the hospitality function in service related
sectors such as banks, hospitals, retail.. Hospitality
is not any more the prerogative for the hotel
As a consequence of the growth the green issue
will become even more dominant: how can we make
sure that our globe is able to absorb the increase
of travel and tourism: more local/regional travel,
customers expect that our industry is green,
invest in energy saving, water and waste management,
propose local ingredients and bio food.
And last but not least: great. The guest of
tomorrow will be more and more demanding. He
expects a true experience, regardless the number
of stars of the hotel or the luxury of the restaurant.
There will be more room for independent, niche
hotels and restaurants, Brands will not automatically
Growth, green and great means that industry
need many, responsible and talented people.
Passion for the industry, for hospitality remains
In terms of trends – what we have seen over
the past several years is a move away from the
“cookie cutter” style hotels to a more individual
style property – and that not only means the
design of the property but also the style of
service. Brands have taken over the major global
city centre hotels but they have done so with
hotels that fit with the geography and culture
of their destination. People still desire the
comfort of a known brand but want that brand
to “fit” with where they are visiting.
4) What benefits and key advantages
you offer over competition? Why should over
readers consider doing business with you?
Our unique educational philosophy, which bases
learning both on science and art is the best
possible preparation for hospitality management.
Although the “science” or business aspect is
essential, learning the “art” of management
is something that distinguishes us from other
business schools. EHL has known from the start
that focusing on the arts is a way of nurturing
creativity, breaking the usual moulds of thinking
and encouraging innovation.
Today, even without talking about the power
of our brand, EHL is accredited at university
level both nationally and internationally. EHL
is recognized by the Swiss government as part
of Switzerland’s University of Applied Sciences
(HES-SO). Internationally, it is accredited
by the New England Association of Schools and
Accreditation is an official recognition of
quality and the guarantee that EHL is successfully
accomplishing its mission. The accreditation
process means that we have carried out an extensive
self-evaluation study before being assessed
by visiting accreditation teams. Accredited
degrees will allow students to apply for advanced
study in other top universities. They also carry
weight for future employers who can be assured
of the high quality and rigorous nature of your
The student selection process at EHL is also
very detailed. The school spends a lot of time
and effort analysing each candidate to ensure
that those who are admitted are not only the
academic “crème de la crème”, but also have
the special “hospitality” personality that makes
our graduates so special.
And speaking of which, last but not least,
with over 25,000 alumni located in over 120
countries, EHL has one of the most widely international,
professionally experienced and socially active
alumni networks of any hospitality management
school in the world today.
The eagerness of alumni to help one another
is one of the most precious advantages of an
EHL education. Our alumni occupy some of the
most fascinating and influential positions in
the global hospitality industry. You will find
them leading positions in practically every
category of the hospitality industry, from individual
hotels and restaurants to chains and industry
suppliers, or in affiliated fields including
banks and financial institutions, as well in
as many other businesses with a hospitality
5) Do you provide E-commerce or online
payment facility? Can our readers book your
products or services online?
Yes, all our admissions process starts online
and potential students often discover EHL first
through our website www.ehl.edu
For more information: Call: +41 21 785 13 54
Fax: +41 21 785 11 21 or