Pamela L. Gideon-Hawke, President - GIDEON
Please tell something about your organization, key
achievements and benefits you provide to global
hoteliers? We have been in the Hospitality
Industry for 35 years and have worked with Hoteliers
all over the world. We understand design concepts,
time lines and budgets and provide unique opportunities
for our clients to customize their interiors and
exteriors from our large library of images not
seen anywhere else. They won't see themselves
duplicated in other projects.
It is unique to the project and themes are our
particular specialty. Once the art has been selected,
it is taken off sale so no one else has access
How has the economy downturn affected your business?
|Some projects have been put on hold, especially
in Gaming. Time Shares are going forward because
the funds are available from the Home Owners Associations.
3) What steps
have your taken to help hoteliers in this economy?
Since we own our artwork, we can reproduce our pieces
to save money for guestrooms, without fear of copyright
infringements. We can also value engineer our mouldings
to look like gold leaf and fine wood, although they
are made of other components.
We have developed a mirror frame that attaches directly
to existing mirrors. Consequently, the need to remove
the existing unframed mirror to upgrade is not necessary.
This can be done with the Engineering Dept. on staff
and does not require an installation service. This now
eliminates the removal of the unframed mirror, wall
damage and possible injury. We now have 25 mouldings
prepared to accomplish this.
4) Any special deal, discount, or offer?
With our Mirage Mirror Frame, there are special discounts
for quantity, as well as special pricing for quantity
art and framing.
5) What do you see as the future of Hotel industry?
I believe that the recovery will start on the East Coast
of the United States and travel West. California, Nevada
and Hawaii being the last to recover. Outside of the
United States, such as the United Kingdom, governments
are asking their people to stay home and vacation in
their own Countries. I witnessed this in England and
Scotland very recently. Consequently, the local hotels
are booking up.
In Las Vegas, there are over 15,600 new rooms being
added and not enough planes landing to fill them. The
levels are consistent with 2004 figures. Some of the
existing hotels, such as the Golden Nugget downtown
are adding 500 new rooms. I believe the airlines will
be raising their rates to help offset the drop, thus
decreasing this even more.
With the significant downturn in the economy, driving
to Las Vegas has become expensive, as well. Therefore,
Californian's are reluctant to drive as frequently as
they had before, for a weekend there.
There will be a recovery, of course, but I doubt it
will be in 2010. Most Hoteliers are taking a wait-and-see
6) What major trends will impact hotel business
in coming 20 years?
"Greening", of course. The new term to control
our environment. More "Family Friendly" offerings.
The business traveler will be cutting back on travel
expenses and their choice of accommodations will be
less expensive, should they indeed, even need to travel.
With teleconferencing, this will eventually be cut in
It will be necessary for all Hoteliers to provide free
Internet services. Some are offering it now and their
revenue is showing it. Why pay to stay where this is
not provided free of charge.
7) What benefits and key advantages you offer
over competition? Why should over readers consider doing
business with you?
We own our own enormous image library so there is no
need to worry about copyrights if an image needs to
be enlarged or colour changed. We also frame from the
"value conscience" to the hand carved gold
Using our own images we have produced outside umbrellas,
pillows and cushions, cabanas and outdoor art. We feel
you are only limited by your imagination.
8) Do you provide E-commerce or online payment
facility? Can our readers book your products or services
Our website is informational only. We do, however, offer
Visa and Mastercard.
We believe in "real time" relationships with
our clientele. We need to know what they are thinking
and the direction they are going in. Again, our artwork
will be exclusive to the property, no matter how it
is used; walls, umbrellas, cabanas, etc. Once an image
or images have been selected and a frame chosen, we
go forward from there. We work from CD's sent by Internet
For more information: Call: 800 775 5057/ 818 501 6700
Fax: 818 501 6703 or